The Evolution of Social Media and Its Effects on the Society
Orisatoye Aminat Photo Credit: Inspira Marketing Social Media refers to a group of internet-based platforms that allow people to create and share content, and to interact with each other online. Examples of social media platforms include Facebook, Instagram, Twitter, TikTok, etc. The use of social media is diverse from communication and networking to marketing It has transformed the way people interact with each other. The evolution of social media can be traced back to the early days of the internet in the 1990s with the advent of platforms like Six Degrees.com, Classmates, and Friendster allowing users to create profiles, connect with friends, etc. Due to their limited function, they did not gain widespread. Many of them shut down over the years. “From the early days of MySpace to the rise of TikTok, the evolution has been revolutionary. The power of social media and the rise of digital marketing have reshaped how brands engage with their audience, those...